How Much Does a Website Cost: DIY vs Hiring a Website Designer

As a website design expert, I understand the importance of answering your burning question: How Much Does a Website Cost?

Determining website costs can be a complex endeavor, as it depends on various factors such as complexity, functionality, design, and maintenance requirements.

In this blog post, I’ll provide some guidance on what you should expect in terms of costs when developing a website. You’ll get insight into both low and high-end options so that you can make the best choice for your situation.

So, Let’s Get Started…

Understanding Website Development Options

Website development can be a daunting task if you are not sure where to start.

Thankfully, there are several options available to make the process easier. One option is to use a website builder, which provides a do-it-yourself platform for creating your own website with minimal coding required. This can save time and money, but the downside is that you might not have access to all the features you need.

Another option is to hire a web designer, which guarantees a professional and customized website. While it can be more expensive, the expertise and quality of work that a web designer brings can be well worth the investment.

Ultimately, it depends on your budget, timeline, and skill level, but with the different website development options available, you can achieve your online presence goals.

Option 1: Self-Build Website

DIY Website Design

Thinking about creating a small business website but not sure about the costs that come with it? You’ll be happy to know that building your website yourself can save you a lot of money in the long run.

DIY website builders like Squarespace, Wix, and Webflow have made it incredibly easy to create a website on your own. These platforms offer a range of plans that vary in price, but you can expect to pay somewhere around $15 to $30 per month for a premium subscription.

Additionally, there are free options available, but keep in mind that they may come with ads on your website or limited features. With a little bit of research and effort, building your website can be a cost-effective and satisfying experience. Plus, the added benefit of having full control over your site’s design and functionality is priceless.


While initial costs may seem low, hidden expenses can arise. Here’s an example of a table outlining the cost breakdown for a DIY (Do-It-Yourself) website:

Website Cost Components

Cost Range

Domain Name

$10 - $50/year

Web Hosting

$5 - $30/month

Website Builder

$0 - $50/month

Premium Templates

$0 - $200

Stock Images

$0 - $100


$0 - $100

SSL Certificate

$0 - $100/year

Additional Tools

$0 - $200/year

Total Approximate Cost

$15 - $730/year

Technical skills required:

When it comes to website design, technical skills are crucial. While a website builder may seem like an easy way to save money, it is important to be aware of the technical skills required for a successful website design.

Firstly, you must have an understanding of website design principles such as user experience, website performance, and optimization. This means creating a website that is aesthetically pleasing, easy to navigate and loads quickly.

Moreover, you must have an understanding of SEO (search engine optimization) to ensure that your website is optimized for search engines. This involves keyword research, meta descriptions, and title tags, among other factors that contribute to website ranking.

While a DIY website may seem like a feasible option, it is important to have a basic understanding of the technical skills needed for website design to avoid hidden expenses and improve the website’s overall performance.

Alternatively, hiring a professional web designer may be the best option for those with limited technical skills and budgets.

Time investment:

Time investment is another crucial aspect of designing a website that cannot be overlooked. It takes time to create a well-designed website, and the amount of time required can vary depending on the complexity of the site.

For a self-built website, the time investment can be significant, especially if you are not familiar with website design tools and techniques. Even with user-friendly website builders, getting to grips with the software can take some time, and the learning curve can be steep.

Moreover, creating content for your website, such as text, images, videos, and other media, can be time-consuming. A well-designed website requires quality content that engages visitors, communicates your message effectively, and enhances your brand identity.

For those with limited time or resources, hiring a professional web designer can be a wise investment. A web designer can create a custom website tailored to your specific needs and goals, saving you time and effort.

Top Tip!

The most expensive option is purchasing a web development package annually or paying annually. For example, the Wix monthly combo plan is 23. But you can opt for a 36-month plan upfront for less than $10 per month, which means you’ll save $432.

How Much Does a Website Cost Using a Website Builder?

how much does a website cost using a website builder

Squarespace has free trials for 14 days & Wix Pricing starts at 17$ Per month while Shopify offers the first 3 months for $1/mo. Shopify has cheaper starting plans for only $1 per month and you can also sell on Facebook if necessary. Below are detailed breakdown prices for each building company:

Here’s an overview of the cost range for some of the best website builders:

Cost Components



Domain Name


$10 - $50/year

Website Builder


$0 - $50/month

Templates and Themes


$0 - $200 one-time fee

Stock Images


$0 - $100

SSL Certificate


$0 - $100/year

Are Website Builders Worth My Money?

Website builders are a popular way for those without coding or design experience to create a website quickly and easily. But, are they worth the money?

The answer is not a simple yes or no. It depends on your specific needs and budget. If you need a basic website and don’t have the time or resources to hire a professional web designer, a website builder can be a cost-effective solution. However, if you need a more complex website with advanced features, a website builder may not be the best option.

Website builders offer a range of benefits that make them appealing to many individuals and businesses:

Customization constraints: While website builders provide flexibility, there may be limitations to the extent of customization you can achieve with their templates and tools.

Limited features: Some website builders may not offer all the features you need for your websites, such as e-commerce capabilities or advanced SEO options.

Unique Branding: With website builders, there is a possibility that your website may look similar to others using the same template. This can make it challenging to create a unique brand identity.

However, it’s essential to consider the limitations of website builders:

Customization constraints: While website builders provide flexibility, there may be limitations to the extent of customization you can achieve with their templates and tools.

Limited features: Some website builders may not offer all the features you need for your websites, such as e-commerce capabilities or advanced SEO options.

Unique Branding: With website builders, there is a possibility that your website may look similar to others using the same template. This can make it challenging to create a unique brand identity.

Ultimately, whether a website builder is worth your money depends on your specific needs and goals. If you have a small budget, limited technical skills, and only require a basic website, a website builder might be the best option for you. On the other hand, if you have a larger budget, specific design requirements, and require more advanced functionality, it might be best to hire a professional web designer.

Option 2: Hiring a Web Designer

If you are looking for a more customized website with advanced features, hiring a web designer may be your best option. A professional web designer can create a unique website tailored to your specific needs and branding. However, the cost can be significantly higher compared to a DIY website builder.

The cost of hiring a web designer varies depending on their experience level, location, and the complexity of your website. A basic website can cost anywhere from $1,000 to $10,000, while a more complex website with e-commerce capabilities and advanced functionality can cost upwards of $50,000 or more.

It’s essential to choose a web designer with experience in your industry who can provide examples of their previous work. You should also communicate your budget and expectations to ensure that you receive a website that meets your needs. Remember, the investment in hiring a professional web designer can result in a high-quality website that can help your business succeed online.


For Hiring web designers, freelancers’ rates vary significantly based on experience and expertise. On average, a web designer will charge between $75 to $200 per hour or a flat rate between $5,000 and $10,000 for a basic business website. For more complex websites with customized features, the costs can exceed $20,000.

It’s crucial to choose a web designer that is a good fit for your project, as the cost isn’t the only consideration. You should seek a designer with experience in your industry or niche, who has a style that aligns with your branding, and who has a solid portfolio showcasing their previous work.

When searching for a web designer, you can use websites like Upwork, Freelancer, or Fiverr, which connect you with experienced freelancers from around the world. Alternatively, you can search for local web design firms or agencies. It’s essential to communicate your budget and timeline to the designer to avoid any surprises with the final cost.

Choosing to hire a professional web designer can be a smart investment if you need a customized, high-quality website. A web designer can provide you with a unique design that is tailored to your brand, with advanced functionality and a user-friendly experience. It’s an investment that can pay off in the long run, helping your business succeed online and stand out from competitors.

Communication and reliability

When working with a freelancer, communication, and reliability are key to ensuring effective collaboration and timely delivery. It’s important to establish clear expectations and deadlines from the outset and to maintain open lines of communication throughout the project.

Make sure to provide detailed briefs and instructions to the freelancer so that they understand the scope of the project and can deliver the work to your specifications. This will also help to avoid any miscommunications or misunderstandings that could delay the project timeline.

Regular check-ins and progress updates can also help to keep the project on track and ensure that any issues or concerns are addressed in a timely manner. This can be done via email, phone, or messaging platforms like Skype or Slack.

Additionally, be sure to establish a payment schedule that aligns with the project timeline and deliverables. This will help to avoid any payment delays or disputes down the line.

In terms of reliability, it’s important to choose a freelancer with a proven track record of delivering high-quality work on time and within budget. Do your research and check their reviews, recommendations, and portfolio to ensure that they have the necessary skills and experience to complete the project to your satisfaction.

By prioritizing communication and reliability, you can establish a productive working relationship with your freelancer and ensure the successful delivery of your website project.

Portfolio and reviews

When looking to hire a web designer, it’s crucial to assess their past work and client feedback. A designer’s portfolio can serve as a window into their expertise, showcasing their design style, creativity, and ability to deliver a functional and visually appealing website.

Take the time to review the designer’s past projects, paying attention to their design aesthetics, the user experience, and the functionality of the site. This can give you an idea of their strengths and weaknesses and help you determine whether their style aligns with your vision.

Another important factor to consider is customer feedback. Check the designer’s reviews and ratings on freelance platforms or social media to get a sense of their reputation and work ethics. Feedback from previous clients can provide valuable insights into their experience working with the designer and the quality of their work.

It’s also helpful to ask for references or testimonials from satisfied clients. This can give you a better understanding of the designer’s communication skills, ability to meet deadlines and budget, and willingness to go the extra mile to ensure customer satisfaction.

Overall, assessing a web designer’s past work and client feedback can help you determine whether they are the right fit for your project and ensure that you receive high-quality work that meets your needs. Remember to take your time, ask questions, and communicate your vision clearly to ensure a successful collaboration.

Key Factors Influencing Website Cost

To estimate website costs accurately, understanding the key factors influencing pricing is crucial. Let’s explore these factors:

Complexity and functionality

Basic informational websites: Basic informational websites cost less than more complex websites. These types of websites typically consist of a few pages and serve primarily to provide users with information about the business, such as its contact information, services, and products. Such websites typically have a simple design, with minimal functionality, and are easy to maintain. On average, basic informational websites may cost between $1,000 to $10,000, depending on the web designer’s experience level and your business’s specific needs.

E-commerce websites: On the other hand, e-commerce websites are significantly more complex and feature-rich, with more advanced functionality, such as payment processing, shopping cart, and customer account creation. These websites require a high degree of customization and may involve integrating with third-party systems to handle payment processing and shipping. As such, the cost of building an e-commerce website can vary widely, from a few thousand dollars to tens of thousands of dollars, depending on the website’s complexity and functionality requirements.

Custom functionalities: Custom functionalities can add significant costs to the website, and they may require custom coding by the web designer. These functionalities include user accounts, advanced search functionality, social media integration, and custom contact forms. Depending on the scope of work required, custom functionalities can increase the website’s cost to thousands of dollars.

Design and branding: Design and branding play a crucial role in a website’s success. A well-designed website with a strong brand identity is more likely to attract and retain visitors and turn them into customers. High-quality design can also enhance the user experience by making the website easy to navigate and visually appealing. The cost of designing a website can range widely from a few hundred dollars to tens of thousands of dollars, depending on the level of customization required.

Maintenance and support: Website maintenance and support are ongoing expenses that should not be overlooked. After the website has been designed and launched, it requires regular updates, bug fixes, and security patches to ensure that it runs smoothly and is secure. Maintenance and support can vary depending on the web designer’s pricing structure, with some charging a flat rate, and others offering ongoing monthly services. Maintenance and support can range from a few hundred dollars to several thousand dollars per year, depending on the website’s complexity.

Design and customization

Template-based designs: Template-based designs can significantly reduce website development costs compared to custom designs. Website builders and themes offer a range of pre-designed templates that can be customized to suit your business’s needs, allowing you to save time and money

Most website builders offer a range of templates that can be adapted to your brand’s colors and fonts to create a consistent and professional look. This option is suitable for basic informational websites or small businesses that don’t require advanced functionality such as e-commerce or custom features.

While template-based designs save time, they may not be suitable for businesses that require unique branding, customized functionality, and a unique online presence. Custom designs allow complete control over the design, user interface, and user experience. However, this option can be expensive, with costs ranging from a few thousand dollars to tens of thousands of dollars, depending on the complexity of the design and functionalities.

Ultimately, the choice between template-based and custom designs depends on your budget, business goals, and branding requirements. Template-based designs offer a cost-effective and fast solution, while custom designs offer complete control over the website’s look and feel.

Custom website design: Investing in custom website design is essential for any business that wants to create a strong online presence. While it is true that web design costs can be high, the benefits far outweigh the initial expense. A custom website allows you to tailor your website design to suit your specific business needs, elevating your brand image and setting you apart from competitors.

Additionally, a well-designed website establishes credibility and makes it easier for potential customers to navigate and make purchases or inquiries. With a custom website, you have more control over the user experience, which can ultimately lead to higher conversion rates and increased revenue.

So, while it may require a larger investment upfront, the long-term benefits of custom website design make it an essential component of any successful online business strategy.

Branding and graphic design elements: Branding and graphic design elements are crucial components for any business website. They not only enhance the overall aesthetics of your site but also communicate your brand’s values and identity. However, these design elements come at a cost to build, leaving many business owners wondering how much it cost.

The price varies depending on a variety of factors, including the level of customization, complexity of design, and time required to execute. While some businesses may opt for pre-designed templates, others invest in tailor-made designs that fit their unique needs.

Ultimately, finding the right balance between cost and design is key to achieving a visually appealing and effective website that accurately represents your brand.

Content creation and management

Copywriting and content development: Copywriting and content development are essential aspects of a successful website design. The cost of these services may vary depending on the complexity and creativity needed to represent your brand effectively.

However, the investment in quality and compelling content is essential for capturing and retaining the attention of potential customers on your website. A professional copywriter will understand your audience, develop a unique voice for your brand, and use persuasive language to drive action from your visitors.

When it comes to content development, your website copy should be concise, visually appealing, and easy to understand. By investing in these services, you will be placing your brand in a better position to attract and engage visitors, and ultimately achieve your business objectives.

Image and multimedia creation: As the internet continues to advance and grow, creating an appealing and memorable website is becoming more important than ever. One aspect of website design that plays a crucial role in determining its overall impact is the quality of its multimedia and visual elements.

From eye-catching graphics to compelling videos, these assets can capture the attention of potential visitors and keep them engaged. However, it’s important to consider the cost of image and multimedia creation when designing your site. While it can be tempting to cut corners and use low-quality assets, investing in high-quality production will ultimately pay off in the long run through increased engagement and conversions.

By working with professional designers and content creators, you can ensure that your website makes a lasting first impression and stands out from the competition.

Maintenance and updates

Maintenance and updates

Ongoing website maintenance: While building a website can be a significant investment, it’s important to recognize that the maintenance cost is just as important. To ensure your website operates optimally, regular website maintenance is needed.

Maintenance costs can vary based on the complexity of your platform and your business needs. Instead of thinking of website maintenance as an added expense, it’s essential to recognize that it’s an investment in your business’s success. Enlisting professionals to handle website maintenance can be a cost-effective option as well, as opposed to dealing with costly issues down the road.

By paying a monthly fee for regular website maintenance, you’re ensuring that your website is always up-to-date, secure, and well-maintained. It allows you to focus on running your business, knowing your website is running smoothly in the background.

Regular security updates: It’s a fact that websites are one of the main targets for hackers, and that’s why it’s crucial to keep them up-to-date with regular security updates. The cost of these updates may vary depending on the website’s complexity and the level of security required, but it’s definitely an investment worth making to safeguard the website from potential attacks.

The cost will typically cover the fee for the security software and the time and effort of the professionals who will manage and implement the updates. Overall, regular security updates are an essential investment for any website that wants to provide a reliable and secure online experience for its users.

Support and hosting fees: One of the most significant expenses is going to be the hosting plan. There are many different options available, so it’s important to do your research and find a hosting provider that meets your needs. Additionally, you’ll want to consider the ongoing website costs such as domain name renewal and regular maintenance.

If you expect your website to receive a lot of traffic, it may be worth investing in a virtual private server (VPS) to handle the increased demand. Whatever your needs may be, with the right research and planning, you can confidently manage the costs of supporting and hosting your website.

Additional Considerations

Apart from the primary factors affecting website cost, there are several additional considerations to keep in mind:

Domain name registration and renewal fees: Registering and renewing a domain name is an important and necessary step. While the fees for registration and renewal can vary depending on the domain registrar and the specific extension you choose, it is important to understand the value of this investment.

By securing a domain name, you are essentially staking your claim on a piece of the digital landscape. This can provide peace of mind when it comes to protecting your brand and online identity. Additionally, renewing your domain name ensures that your website remains accessible and functional to your audience.

While you may need to budget accordingly for these fees, the benefits of owning and maintaining your domain name make it a worthwhile investment.

SEO and digital marketing expenses: As we all know, SEO and digital marketing expenses for a website can be quite a significant investment. However, the rewards of properly implementing such strategies can be immense. Not only can effective SEO drive organic traffic to your site, but a successful digital marketing campaign can also increase brand awareness and lead to higher conversion rates.

It is important to keep in mind that these expenses are not just a one-time cost, but rather an ongoing investment in the success of your website and business. With proper research and planning, you can ensure that your budget is being utilized in the most effective way possible to achieve your desired results. At the end of the day, the expenses associated with SEO and digital marketing truly pay off in the long run.

SSL certificate: Today users are increasingly sharing sensitive information on the Internet with each other, and the Internet is changing the way we work and how. The user may use credit or e-mail information to purchase a product or provide the name of the user or a contact number. If a firm does business, the user will take the same actions.

However, a site that appears untrustworthy is unlikely to attract any consumers and is a huge waste of time and energy for your marketing team to grow its leads. Internet browsers, like Google Chrome, notify people of sites without the required certificate. SSL certificate shows credibility for a website and its security.

Website Cost Breakdown Example

To provide an example, let’s consider a case study of a simple business website:

Case Study 1: Simple Business Website

Complexity and functionality: Basic informational website ($2,000)

Design and customization: Template-based design with minor customizations ($500)

Content creation and management: Copywriting and content development ($500)

Maintenance and updates: Ongoing website maintenance and support ($100/month)

Domain and hosting: Domain registration ($15/year), shared hosting ($10/month)

Total cost: Initial setup cost: $3,000; Monthly recurring cost: $110

How much does a website cost: FAQ

How much does a website cost per month?

On average, however, it can be expected that the initial investment in building a website is approximately $300. This estimate is larger if you hired designers or developers. Expect a cost of about $6,000.

How much does a website cost for a small business?

A website can cost around $2000-10000. These average costs include the purchase and development of the domain names, hosting plans, and also the design and building of the websites. How much money people are willing to pay to build a website depends on its complexity.

How much does it cost to run a website for 1 year?

The costs of maintaining websites can range between $600 and $1000 per year. Maintenance costs include domain SSL Certificate renewal and hosting. The cost of adding extensions and redesigning websites can also be incurred.

How much does it cost to hire someone to build a website?

The average cost of web development ranges from $100 to $500. It could cost as much as $350,000 to have advanced features in your home. Then the cost will depend mainly on the domain and website. A domain name cost of $149.99 for one year is available on eHosting for $9.99 for one month.

How much should a beginner charge to build a website?

Web design usually costs $75 an hour. Developing a new website may cost anywhere from $5000 to $10000 for a small business with a total cost of around $6750 being the standard cost for creating a basic website.


Md Alinoor is a website developer, his goal is to help beginners create their own websites, blogs, and online stores using the right tools and platform. When he doesn't write content he helps his clients all over the world.

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